![]() However the law of large numbers applies to music as well. ![]() The general answer is: the audience is loyal to the curator. Yes, it can get to a wide audience, yes you can get your song heard by thousands and sometimes even more, however, is this audience loyal to you or to the curator? It’s a roller coaster of emotions, so it’s crucial you know what to expect! The Big Trade Off: Playlist Curators & MusiciansĪs many of us artists would love to get into these playlists, there is a big debate about the efficiency of playlist placements. The purpose of this article is to reveal some useful insights about the benefits and the risks of paid submission to playlists. The playlist curators guarantee to listen to the track and if it fits they will place it in the playlist. After a campaign that can take up to a few weeks (depending on the service), you get added to any playlist that liked your stuff. The idea is always the same: Artists pay X dollars to get pitched to Y playlists. Services such as Submithub, Playlist Push, and Indieflow, have a network of playlisters to pitch music to. Does the music fit in any of their playlists? Did it make an impact? Hey but I paid for this! Introducing – Spotify Playlist Placementing! Artists pitch their songs to playlisters and the playlisters give it a listen. So this playlisting hobby soon became a full time job, and this means money needs to be made. Playlist curators had to start organizing, branding, bringing in new music, taking out old music and so forth. ![]() Spotify playlisters became influencers and a new eco-system was born.Īlong with this great new power that these private curators suddenly had, came also a handful of responsibilities. Among the user generated playlists – some Spotify user playlists that have gone insanely viral and have a massive fan base of hundreds of thousands of users.Īs time went by, these user generated playlists have become an excellent way for new music to be heard. Spotify is like an open source content machine in which both Spotify in-house editors and everyday users can curate content.
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